The Big Oil Origins of the Term ‘Carbon Footprint’

British Petroleum created a ridiculously effective marketing campaign to obfuscate and deflect blame onto individuals

Mitchell Peterson
7 min readJan 26, 2023

--

Photo by Yann Allegre on Unsplash.com

These days, like the legendary Seth Godin, I see just about everything through the lens of marketing. From electoral campaigns to political movements, from Pumpkin Spice lattes’ twelve…

--

--

Mitchell Peterson

Freelance writer who spent nine years outside the US, currently in rural America writing the Substack bestseller 18 Uncles.